Molson Coors sit in that strange brewing category where almost everybody has drunk one of their beers at some point whether they realised it or not. Massive global brewing operation, huge portfolio of brands and enough lager flowing through the system to hydrate several countries simultaneously.

The company itself formed through the merger of Molson from Canada and Coors from Colorado, bringing together two very different brewing traditions under one enormous umbrella. Alongside the flagship lagers, they now own or distribute a huge range of beers across Europe and North America, from mainstream pilsners to craft-focused acquisitions.

The classic Coors style leans cold, crisp and highly drinkable in the straightforward American lager tradition. Molson carries slightly more malt sweetness and fuller body, particularly in Canadian markets. The important thing with beers like this is context rather than complexity. Cold beer, hot weather, sport on television and very little need for detailed tasting notes.

What’s interesting now is how large brewing companies like Molson Coors have adapted to changing beer culture. More craft influence, better quality control and wider style ranges than the purely industrial lager era of the 1990s.

Still, fundamentally, these are beers built for uncomplicated drinking rather than contemplation. Which honestly remains a perfectly respectable goal for beer.