Great choice of beers and wine. My favorite beer shop ever!!

Pete and his colleagues have a really great range of beers, wines , whisky and spirits. What makes them exceptional i...

Great local shop, very friendly staff and delicious drinks. Great selection of non-alcoholic beers as well

I had a great experience at this beer shop. My girlfriend and I came in looking for three beers as a gift for her fat...

Great selection and prices

Great bottle shop with just the nicest person at the shop! Very attentive and helpful. Definitely recommend checking ...

Best bottle shop in Edinburgh, great selection of beers and super helpful staff. My go to for sour beer.

A phenomenal selection of products that is perhaps only surpassed by how phenomenal their staff is - I went in lookin...

Great selection with friendly staff.

Absolutely superb selection and even better service. I was given great recommendations that suited my needs, and the ...

Dear owner my friend and his wife were there on holiday and found me a bottle of Blantons Gold I have been wanting a ...

Sehr netter Service und eine gute Auswahl.

Finest and greatest depth of beers for sale in Edinburgh. The owner is super knowledgeable and helpful. There was a c...

Can't believe I've failed to give a good review of this place before. I've been frequenting this place fo...

Una selección muy buena de cerveza. Nos atendió un chico muy amable detallandonos muy bien el producto a pesar de ser...

Popped in a few nights ago for some gifts. Great customer experience, they listened to what I was looking for and cam...

Spotted on my drive to my last customer, so glad I spotted it. By far one of the best bottle shops I've had the p...

The Beerhive is simply the best,very friendly knowledgeable staff,always have an extensive range of beers.🍻

Excellent selection, very kind and knowledgeable co-owner! Thank you, I walked out with 8 exceptional bottles of wine!

Great guys, amazing selection and super knowledgeable! The best.

Our local bottle shop!Absolutely top service everytime we go in! Team are always so friendly and knowledgeable.Always...

For me Beerhive is the best bottle shop in Edinburgh. The selection is fantastic, especially if you’re into local and...

Always a pleasure to visit, a real asset to the community, we would be lost without Team Beerhive! Helpful, friendly ...

Great little beer and wine place

Huge selection of quality beers and an execllent local delivery service. I ordered on Thursday night and had the beer...

Been buying beer from Peter and Richard for nearly 8 years now. Definitely the best beer shop in town.

Excellent selection across a broad range of price points and styles and thats just the wine. The Beerhive has been ah...

excellent wee shop with great staff and wonderful selection - lots of stuff that isn't beer too, picked up a few ...

Awesome bottle shop. Totally out of my way but I will return many times

Meget godt utvalg i ØL

Great selection and service with a smile! I was really pleased with their delivery options and frequency. I am cancel...

An obviously great passion project bottle shop which I'm embarrassed it took me so long to visit. Great selection...

Great place for exciting craft beers with an excellent wine selection as well. The staff are knowledgeable and friend...

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Ayinger Festmarzen

Name: Ayinger Festmarzen
Brand: Ayinger Brewery
SKU: 4104170020908
Price: 4.5 GBP
Availability: InStock

£4.50

Sale Sold out

Tax included. Shipping calculated at checkout.

Producer Ayinger Brewery

Country Germany

Region Bavaria, Aying

ABV 5.8%

Explore Further

Germany Lager Oktoberfest Bier

This Pairs With:

Pork Fish & Chips Bratwurst Summer Drinking Indian Curry

Product variants

Quantity

Don’t forget your bottle opener!

Edinburgh and UK Shipping

✓ Carefully packed by our team in Edinburgh

✓ Free local delivery in Edinburgh and
Falkirk for orders over £35

✓ Free UK delivery over £90

✓ Click & Collect available

✓ Shipping to Northern Ireland and Scottish Isles available on request: orders@thebeerhive.co.uk

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More About Ayinger Festmarzen

A classic Bavarian Märzen from Ayinger, brewed for Oktoberfest and matured for a long, slow period to round out the malt. Rich and amber-golden, with a properly bready, malt-forward character, but enough floral hop bitterness and a dry finish to keep it from becoming heavy. A benchmark example of the style.

Meet the Producer, Ayinger Brewery

Ayinger Brewery

Style: Brewery

Ayinger is one of those breweries that manages to feel both hugely respected and completely unpretentious at the same time. Based in the small Bavarian village of Aying just outside Munich, the brewery has been family-run since it was founded in 1878 and still feels deeply connected to traditional rural Bavarian beer culture. Even though Ayinger now has a huge international reputation among beer drinkers, nothing about the brewery feels particularly flashy or trend-driven. The whole place seems built around the simple idea of brewing classic Bavarian beer properly and consistently, then letting the quality speak for itself.

What makes Ayinger especially admired is the balance they strike between tradition and refinement. The brewery still leans heavily into classic brewing methods, long lagering times, and traditional styles like Kellerbier, Dunkel, Märzen, Doppelbock, and Weissbier, but everything feels incredibly polished without losing warmth or character. There’s a softness and elegance to the beers that comes from generations of small adjustments rather than dramatic reinvention.

The brewery is still owned by the Inselkammer family, who’ve been involved for generations and have remained fiercely independent throughout huge changes in the global beer industry. That independence seems to matter a lot to the identity of Ayinger. While plenty of breweries modernised aggressively or consolidated into larger brewing groups, Ayinger stayed relatively small and focused on quality over scale. Even today, a huge amount of the brewery’s image revolves around hospitality, local culture, beer halls, and Bavarian community life rather than global branding campaigns.

There’s also something incredibly reassuring about the brewery generally. In a beer world constantly chasing the next trend, Ayinger feels steady, calm, and deeply confident in what it does. The beers are layered, traditional, and hugely drinkable, but never feel old-fashioned or dusty. Instead, they tend to remind people why classic Bavarian beer became so influential in the first place. Quietly brilliant brewing that doesn’t need to shout for attention.