The nice thing about the Negroni is that it’s incredibly simple while also being endlessly adjustable. Three bottles, equal parts, orange peel, that’s basically it. But tiny changes in ingredients completely shift the drink.
A lighter, more citrusy vermouth makes the whole thing feel brighter and sharper. A darker, spicier vermouth pushes it towards something richer and more wintery. Swap classic bitters for alpine amaro or gentian-heavy aperitivi and suddenly the drink becomes more herbal, earthy, or medicinal in the best possible way.
That’s probably why the Negroni has survived every cocktail trend imaginable. It works equally well as a quick pre-dinner drink, a bartender’s shift drink, or something to obsess over at home once you start chasing specific bottles.
At The Beerhive we tend to lean toward the more herbal, wine-driven, alpine side of things. Proper vermouth matters more than most people realise. Good gin matters too, but the vermouth is usually where the texture, spice, bitterness, and depth actually come from.
That’s why bottles from Cocchi fit so naturally into the collection. Their Vermouth di Torino brings darker spice and richness, while Cocchi Americano pushes things into fresher citrus and quinine territory. They sit somewhere between cocktail ingredient, aperitivo, and wine, which is probably why bartenders love them so much.
The other interesting thing about Negronis is how naturally they connect to wider drinking culture. Once people start getting into them, they usually end up drifting towards amaro, alpine herbal liqueurs, Chinato, Chartreuse, vermouth, orange wine, or other bitter and aromatised styles. There’s a shared thread running through all of it, bitterness, herbs, texture, aromatics, and balance.
So while this collection starts with the classic components, it’s really built around exploration. Traditional London Dry gin and bitter orange absolutely have their place, but so do smoky mezcal versions, white Negronis built around gentian, or richer wintery versions with darker vermouth and spice-forward bitters.
A Negroni can be incredibly precise or completely improvised. Either way, the bottles underneath it matter.